Hosted by Colgate and the Hispanic Dental Association, from now until June 30, this annual campaign will encourage the U.S. Hispanic community to join Colgate’s “fight for zero cavities” by educating families about the importance of proper oral care.
The Hispanic population has become the largest minority group in the United States, resulting in an increase in oral health care demands. In fact, minority populations bear a disproportionate burden of oral disease in the United States, according to a recent report by the U.S. Surgeon General. Current data indicates that Hispanics have less access to dental care and are half as likely to visit the dentist regularly – in fact, approximately 51% of Hispanic adults (aged 18-64) in the U.S. did not go to the dentist in 2009.
“Unfortunately, the growing rate of oral health disparities continues to have a major impact on Hispanics in the U.S.,”says Margo Melchor, RDH, MEd, President, Hispanic Dental Association. “The Hispanic Dental Association is dedicated to helping improve oral care among Hispanics and is proud to support Colgate’s Oral Health Month. This month, our HDA professional and student members will be reaching out to underserved Hispanic communities by providing free dental screenings and oral hygiene education to children via Colgate’s Bright Smiles, Bright FuturesTM program.”
Colgate’s flagship program Bright Smiles, Bright FuturesTM will also travel to under-served communities, in key markets throughout June to provide free oral health education, dental screenings, and treatment referrals to children 12 and under, as well as education for parents on how they can maintain their families’ oral health.